Four generations for a century-old know-how
VETRA has always manufactured the genuine French workwear, from the foundation of the brand by our great grand-father, to today.
The famous Bleu de Travail has ever been renowned for its idiosyncratic functional values: its fit and sturdiness. The requirements of the wear and tear participated in the design of the product: two-needle Flat felled seams, bar tacks, reinforcement layers…
Nowadays, consumers tend to carefully and thoroughly value the true, genuine garments and brands, as workers sought long-lasting outfits formerly.
Buying a rightful and authentic brand means preserving a factory, savoir-faire and qualified jobs in the long-term.
About VETRA brand
Vétra is a far cry from “empty shell” brands, since the brand is manufacturing in its own factory all its garments since 1927, acquiring thoroughly & patiently , renowned worldwide savoir-faire.
Vétra makes every day’s wear from its historic patterns and genuine cuts. Vétra jackets and pants are today’s wear matching expectations of urban, young savvy consumers for a real 100% French manufacturing, quality fabrics and perfect fit.
Exclusive fabrics & countless historic colours
Since 1927, VETRA uses the now-iconic fabrics that made the reputation of the French workwear. They differ from each others by their canvas, composition, features determining their use.
The oldest fabrics are the 100% linen canvas, harvested and weaved in Normandy; then, when the Europeans began to trade directly with India, appeared the cotton/linen or 100% cotton canvas. In the XIXth century, some fabrics suppliers were specialized in blue, catechu and black given the strong demand prevailing amid workers (those colours were easy to clean up). Others supplied Vétra in hopsack canvas, easy to dye, or bleached their fabrics; Vétra was one of the first brands to supply workers with a wide range of colours.
THE FRENCH MOLESKINE
Is a very resistant sateen thanks to numerous picks (weft yarn). The moleskin is acknowledged as the French workwear iconic fabrics. Like many fabrics, the majority of fabrics suppliers limited themselves to black and navy, 2 colours easy to clean-up and to dye; but Vétra, like for twills and linen, supplied workers with many colours regarding the requirements of their job. An important point regards the two types of moleskin: the French one was sateen, whereas the English one was brushed suede. Nowadays Vétra offers the two types of moleskin.
Will prevail over moleskin after WWII to turn itself into the iconic fabrics of the French workwear; meanwhile the Anglo-Saxons turned towards drills and serges. The twill, idiosyncratic of the French workwear, features a two-ply yarn (two yarns/strands twisted together) to ensure sturdiness to the garment.
Are proved themselves to be tear-proof thanks to their particular structure (that you can find in architecture) and so was dedicated to painters or soldiers. Vétra is used to offering the herringbone in a mix of cotton/linen to painters and mechanics.
Are offered by Vétra in three widths of wale (small, medium and large). The corduroys were usually dedicated to carpenters and roofers and produced in Amiens (Picardy).